Experimental Project “Call the Bus” – Experimental Project “Call the Bus”

Liguria, italy
smart mobility

The innovative "on call" service project for the hilly areas of Recco "Call the Bus" was activated from 26 March 2018, on the basis of an agreement between ATP Exercise and the Municipality of Recco. The basic idea is to give the possibility to book the service according to the real needs of the users, replacing the fixed runs on low demand sections (hamlets and hilly areas), where the risk that the means in some is higher rides travel even empty.The places served are Cotulo, Carbonara, Verzemma, Liceto, Collodari and Ageno (until now served by local lines 3, 4, 5, 6 and 7). The "Call the Bus" service is active from Monday to Saturday, the service hours from 7 to 19 and the transport system is based on the telephone booking that can be made from 7 to 12 on the same day and from 14 to 16 to book the bus of the same day or the morning of the following day. The user can call a toll-free number (800.688329) and must communicate his name, origin and destination of the race and mobile number to be called back in the event of a change in the service. The bus that provides the service is equipped for the transport of disabled people. As far as the tariff system is concerned, holders of free circulation season tickets, multi-course carnet and ordinary travel tickets can access the service; no supplements to the normal travel document are applied. Tickets purchased on board cost € 3 for fare A (4 zones). After the experimentation, the service was also confirmed for the winter hours with the addition of the Recco hospital as a point of origin / destination. The innovative 'on-call' service project "Chiama il Bus" for the Recco hilly areas was activated from 26 March 2018, based on an agreement between ATP Esercizio and Comune di Recco. The basic idea is to give the possibility to book the service based on the real needs of the users, replacing the fixed journeys on low demand routes (hamlets and hilly areas), where the risk is higher that the vehicles in some journeys even travel empty . The localities served are Cotulo, Carbonara, Verzemma, Liceto, Collodari and Ageno (until today served by local lines 3, 4, 5, 6 and 7). The "Call the Bus" service is active from Monday on Saturdays, the service hours from 7 to 19 and the transport system is based on the telephone booking that can be made from 7 to 12 on the same day and from 14 to 16 to book the same day or morning bus the next day. The user can call a toll-free number (800.688329) and must communicate his name, origin and destination of the trip and mobile number to be called back in case of service modification. The bus that provides the service is equipped for the transport of disabled people. As for the tariff system, holders of free circulation season tickets, multi-journey carnets and ordinary tickets can access the service; no supplements are applied to the normal ticket. Tickets purchased on board have a cost of 3 euros for rate A (4 zones). After the experimentation the service was also confirmed for the winter times with the addition of the Recco hospital as a point of origin / destination.

In the first days of activation in Recco, 295 people traveled by bus on call in 10 days. Compared to the traditional system, there has been an increase of about 15% of users and a significant decrease in costs. In the first days of activation in Recco, 295 people traveled by bus in 10 days. Compared to the traditional system, there was an increase of around 15% in users and a significant reduction in costs.
Non-applicable in rural areas
Municipality
Youth, Elderly, Students, Active working people
March 2018 - ongoing

Implementation

Key conditions for success

Create an effective communication system, explain the new procedure to access the service clearly and effectively to the resident population, make the benefits evident. Creating an effective communication system, clearly and effectively explaining to the resident population the new procedure for accessing the service, making the advantages obvious.

Resources needed

Human resources (LPT staff and telephone operator for the booking service) Development costs and management of the on-call reservation system Communication costs to the population of the change from a traditional transport system to the reservation system. Human resources (TPL staff and receptionist for the reservation service) Development costs and management of the on-call reservation system Communication costs to the population of the change from a traditional transport system to the reservation system.

Would you like to know more?

Visit the website of the project for more details or contact the author.

ATP Esercizio



+39 0185 722440
This contend was translated with Google translate. Post in original language in available here.