Mountain Lab Adelboden

  • On behalf of TALK AG, gutundgut integrated a co-working space in Adelboden and the Tourist Center under the roof of the Mountain Lab Adelboden. The Tourist Center in Adelboden has become an innovative open space where the staff of the Tourist Center and the ski school share space with independent entrepreneurs, digital nomads, and local talent.From the beginning of the project, it was important to involve the local population. Besides the co-working space, the Mountain Lab Adelboden offers external meeting rooms in various locations. In co-operation with hotels and vacation homeowners, a Coliving offer was developed. Together these three offers form an attractive opportunity to combine work with leisure time and support Adelboden in its positioning as an innovative place of tourism and work.

  • Austria
  • Bernese Oberland
  • #sustainabletourism #coworking #smartworking #innovation
  • Yes
  • Village
  • June 2020 - ongoing
  • Besides the tourist office employees, the Mountain Lab has regular local coworkers who use the space weekly. Multiple companies have booked the space for smaller groups and retreats. Also, guests from hotels and/or holiday homes come and use the facilities of the Mountain Lab.

  • 1. Concept and Ideation
    2. Architecture and Planning
    3. Project Management
    4. Marketing and Communications

  • https://www.mountain-lab.ch/
  • 1. Financing
    2. Human Resouces in Architecture, Tourism Management, Project Assistant, Marketing specialist, and construction workers.
    3. Existing infrastructure with the building, the tourist office, location and attractive leisure and skiing offers in the region.
    4. Collaborations with hotels and other types of accommodations.

  • Collaboration and close involvement of the local community and the existing tourist office.

  • 1. Project-Kickoff with a workshop in the participation of all relevant stakeholders
    2. Securing financial means
    3. Planning (project and architecture)
    3. Architecture and Conversion of the building
    4. Setting up the online marketing and communication channels
    5. Active engagement of the local community at all relevant project steps.

  • Building trust within local communities in rural areas takes a lot of communication efforts and close involvement of local stakeholders and decision-makers.

  • Gabriel Punkenhofer
  • gutundgut gmbh
  • gabriel.punkenhofer@gutundgut.ch
  • +41 44 500 02 61
Bernese Oberland, austria

1. Concept and Ideation
2. Architecture and Planning
3. Project Management
4. Marketing and Communications

Besides the tourist office employees, the Mountain Lab has regular local coworkers who use the space weekly. Multiple companies have booked the space for smaller groups and retreats. Also, guests from hotels and/or holiday homes come and use the facilities of the Mountain Lab.
Applicable in rural, non city areas
Village
Students, Active working people
June 2020 - ongoing

Implementation

Key conditions for success

Collaboration and close involvement of the local community and the existing tourist office.

Key steps for activity implementation

1. Project-Kickoff with a workshop in the participation of all relevant stakeholders 2. Securing financial means 3. Planning (project and architecture) 3. Architecture and Conversion of the building 4. Setting up the online marketing and communication channels 5. Active engagement of the local community at all relevant project steps.

Dificulties encountered

Building trust within local communities in rural areas takes a lot of communication efforts and close involvement of local stakeholders and decision-makers.

Resources needed

1. Financing 2. Human Resouces in Architecture, Tourism Management, Project Assistant, Marketing specialist, and construction workers. 3. Existing infrastructure with the building, the tourist office, location and attractive leisure and skiing offers in the region. 4. Collaborations with hotels and other types of accommodations.

Would you like to know more?

Visit the website of the project for more details or contact the author

gutundgut gmbh

Gabriel Punkenhofer

+41 44 500 02 61