Maribor Wine Road

  • Wine-growing Štajerska region boasts being home to the oldest vine in the world and is one of the largest wine-growing regions of Slovenia, famous for its elegant, varietal white wines. It is also a strong wine tradition present here.

  • Slovenia
  • Styria - Štajerska
  • #Mariborwine, #Theoldvine, "Mariborwinetrail
  • Yes
  • Local Region
  • from 2017 - ongoing

  • The service providers on the wine road have been trying for the past decade to promote their product and be as successful as our neighbours over the border. As we successfully manage to put the providers together in multiple integral tourist packages, one of those had become most popular tour for the tourists. It is a top-ranking tourist offer because it consists of several various services.

  • This tour is only one of many tours that integrate different service providers (from transportation service to culinary experience, historical sights, etc...) on our platform where tourist can find and buy integral tourist packages,

  • https://maribor-pohorje.si/maribor-culinary-trail.aspx

  • This best practise is implemented in Maribor-Pohorje destination, Štajerska region, Slovenia.
    Maribor city centre and the area of wine road outside in the destination

  • human resources needed, advertising costs, legal advices for the partners contracts

  • It is very important for each partner in the package to deliver the experience that they are promising.
    It is also very important to include only the partners (suppliers) that will be able to execute their offer at all times as defined in the programme (e.q - available from Tue - Sun) Usually, this means it will only work with partners who employ more than one person or have a good substitute for replacement.

  • Preparation of an offer that is attractive to tourists
    Contacting future partners (suppliers)
    Negotiation terms and conditions of cooperation
    Execution of a trial wine tour
    Promotion of a wine tour on website and elsewhere

  • The biggest challenge are the people who are involved, that means it is necessary to deliver constant level of service.
    It is also important to have a substitute for venues or sights in case something goes wrong / floods, etc.
    It is important to inform the tourists or buyers of any changes of the programme in advance, before they book or buy a wine tour.
    Constant control of the level of service provided,...etc.

  • Bernarda Karo
  • Maribor - Pohorje Tourist Board
  • bernarda.karo@maribor.si
  • +386 2 234 66 08
Styria - Štajerska, slovenia

This tour is only one of many tours that integrate different service providers (from transportation service to culinary experience, historical sights, etc...) on our platform where tourist can find and buy integral tourist packages,

The service providers on the wine road have been trying for the past decade to promote their product and be as successful as our neighbours over the border. As we successfully manage to put the providers together in multiple integral tourist packages, one of those had become most popular tour for the tourists. It is a top-ranking tourist offer because it consists of several various services.
Applicable in rural, non city areas
Local area
Youth, Elderly, Students, Active working people
from 2017 - ongoing

Implementation

Key conditions for success

It is very important for each partner in the package to deliver the experience that they are promising. It is also very important to include only the partners (suppliers) that will be able to execute their offer at all times as defined in the programme (e.q - available from Tue - Sun) Usually, this means it will only work with partners who employ more than one person or have a good substitute for replacement.

Key steps for activity implementation

Preparation of an offer that is attractive to tourists Contacting future partners (suppliers) Negotiation terms and conditions of cooperation Execution of a trial wine tour Promotion of a wine tour on website and elsewhere

Dificulties encountered

The biggest challenge are the people who are involved, that means it is necessary to deliver constant level of service. It is also important to have a substitute for venues or sights in case something goes wrong / floods, etc. It is important to inform the tourists or buyers of any changes of the programme in advance, before they book or buy a wine tour. Constant control of the level of service provided,...etc.

Resources needed

human resources needed, advertising costs, legal advices for the partners contracts

Would you like to know more?

Visit the website of the project for more details or contact the author

Maribor - Pohorje Tourist Board

Bernarda Karo

+386 2 234 66 08